Your company’s brand is just as important as the product you are selling because it speaks for you. It tells your target audience about your product. It is a representation of your company’s image and determines how you are therefore perceived. Creating a quality brand for your company takes time and effort and should be done meticulously in order to achieve the best output.
Here are a few important points to consider when creating your brand identity.
- Legal technicalities
It is important to research vastly to ensure that you are not copying someone else’s brand. This could get you into trouble due to copyright infringements. Secondly when you are done creating a brand that satisfies you, make sure that you register it with the appropriate authorities so that someone does not copy you.
- Know your market well
What are the group of people that make up your target market? Mothers? Youths? Geriatrics? Adults? Kids? Families? Make sure you research well into your market to ensure that you know what makes them tick. That way you can create a brand or an advert that is tailored to the specific group of people to whom your products or services are meant for.
- Create a unique logo
I think this point speaks for itself. Your logo should be as uncomplicated and easy to read as possible. Choose simple colors and patterns that people can identify anywhere as being unique to you. If you can’t do this on your own, there are companies and people who specialize in this. They usually will present you with a variety of options to pick from. Then get a few people from your target audience to choose the one that appeals to them the most.
If you are lucky or rich enough to get celebrities or top notch companies to endorse your product or market it along with theirs, then you have made a giant stride. This will generate publicity for you and the public will view your product or service as trusted and reliable. If you are just an upcoming company or business, you might not be able to afford this so you might have to think outside the box. You can make an advert with popular cartoon characters but ensure that it is legal to do this.
- A catchy tagline
Try to come up with an interesting catch phrase or tagline that goes with your product or service. Remember that popular Pepsi advert with Britney Spears, Beyoncé and Pink where they kept repeating: WE WILL, WE WILL ROCK YOU?” Well it was so effective that whenever anyone had that jingle, they just knew it was about Pepsi. So try and come up with something unique, simple and catchy that reflects your product or service.
The act of creating a brand can be both interesting and overwhelming but when you get it right, you will feel it in you. Leave no stone unturned. Research well. These are helpful and simple nuggets to get you started.