Did you know that search result in number 1 position on Google gets 33% of search traffic? And on page 1 search engine results resulted in 92% of all traffic, but it’s dropping off by 95% for page 2?
We are going to share with you 5 essential tips to create SEO-friendly blog posts that would give you the key for a better ranking.
1) Choose high volume searched keywords
Google manage over 40,000 search queries a second. So you want to cut through search result mess and beat your competitors, you need to pick correctly your keywords and phrases that your potential customers are searching. How you customer are going to find your content and website?
We advise you to go check on the social platforms your target audience frequents and see what’s trending. You can also check on Google Trends and see what topics are popular.
2) Naturally integrate keywords throughout your posts
After decided of your list of target keywords, it’s time to write a blog post focused on one of your keywords. With all your team brainstorms about different blog title ideas.
Keep your buyer personas, what you customer likes, their motivations during your research of topic. You should pick a subject that will emotionally resonate with your target customers and their needs.
3) Add some Links to influencers
While writing your blog post, don’t forget to add link to other websites or blog post. The fact that you are linking will show Google that you are doing your research on the subject that you are talking about but also giving your readers additional topics to read about.
The link will also create a backlink for the website and will be see by the search engine. With a little luck, maybe the website, writter or blogger you link will return the favor and might link your website too.
4) Don’t be scared to write longer posts
Even with a decrease of the attention time online from people, we recommended to write longer post. The longer your blog post, the more chance it has to appears on the search engine. Your blog post should be at least 300 words if not more. This length will gives search engines plenty of keywords and text to crawl and helps them understand what your blog is about.
5) Add also internal links
By linking to your other website page or blog post will help search engine to crawl in your website and create a better sitemap. It will also get your audience to discover more than you blog post and see what services/goods you offer/sell.
Internal links will also show your audience that you can be a credible source of informations and will get them curious about your company and what you offer. It will also keep them longer on your website, reduce your bounce rates and increase potentially your conversion.
To get your blog post to rank at the top of page one, your main focus should be to create content, that will be enjoyed by your customer and loved by the search engines.
When you are optimizing your blog post you have higher chance to be found by potential customer and so increase your conversion rates. And that’s exactly why you started a blog page right?
If we think we miss anything or have more questions, add a comment below. If you like it don’t forget to share it !
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