SEO is a term you probably hear being tossed around a lot if you’re someone who’s trying to sell their content on the Internet. For newbies this whole process probably sounds like science fiction – I need to do what in order to what? Sure, it might sound complicated at first, but once you get the hang of it, you’ll understand SEO like a pro in no time!
So what is SEO? What does it even mean? SEO is actually an abbreviation which stands for Search Engine Optimization. In simple terms, it means getting your website found in search engines. You are probably aware that this is the way most people find sites, and because of this, it’s very important to optimize your website for search engines if you want to attract new readers, and finally customers.
Now, how can you do that? First and foremost, you have to know your keywords. Sounds easy, right? It’s not exactly complicated, but don’t be fooled. There’s still a lot of thought included in choosing just the right keywords for your website. Surely you know that on the Internet, competition is pretty strong. This is why you need to choose specific keywords or keyword phrases, those that will take the searcher to your site, not someone else’s. Pay special attention to this step if your business area is a popular one. If you are unsure how to choose your keywords, think about how people might look for what you are offering. So for example, if you have an online store which sells shoes, you don’t want to use shoe store as a keyword because it’s too general. People are more likely to search 9-inch pumps price. Google’s auto suggests can also help you get the list of what people are searching for. When you’ve decided on your keywords, don’t forget to write original and interesting content, and use your keywords throughout it.
Apart from choosing the right keywords, you also need to pay attention to your domain name. Make sure the customers can get a pretty good picture of what you’re selling from its name. Don’t try to be too witty coming up with a name, because customers will more likely click on your link if it contains a word that captures their interest. By this, I mean that if you’re selling shoes, make sure to include the word shoes in your domain name.
There’s more to SEO-ing as you dig deeper into it, but all of the methods come down to making your website more approachable and more easily findable. Not only does optimizing your website for search engine improve the possibility of it being more visited, but it also improves its quality by making it possible for people to use its contents more easily and more effectively.
This is only the first step to SEO, there is much more work needed to be able to rank out your competitor.. follow us and we will explain it to you in our next post!