WHAT TO CHOOSE FOR YOUR E-COMMERCE BETWEEN WORDPRESS, SQUARESPACE, AND SHOPIFY?

Creating a website for your e-commerce nowadays is much easier than it used to be. You no longer have to make your site from the scratch, because there are quite a few website builders available on the market today that will have laid the foundations for you. In this article, we will present you with the three that are, in our opinion, the best ones out there. It’s on you, however, to try them out, and see which one works best for you.

WORDPRESS

Speaking of popularity, WordPress is by far the most popular one, which is the main reason why you’d want to use it for your e-commerce. However, it’s the hardest website builder to learn out of these three. But, when you do learn how to use it, you will realize that your possibilities and options are numerous. The cost of using WordPress is rather minimal, though it will increase as more traffic comes your way.  

SQUARESPACE

Squarespace is not the most popular right now, but that’s only because it’s the newest of the three so it hasn’t taken off just yet – but it’s slowly gaining popularity. Squarespace, unlike WordPress and Shopify, offers no app store. This was actually done intentionally because the company wanted to give you all features you need in the backend. However, as you might gather, this can limit your flexibility and the ability to expand. As for the fee, Squarespace is a little bit more expensive, but it comes with great tools and amazing themes for all businesses.

SHOPIFY

Shopify is the best solution for those who’re looking to make an online shop and need pre-made e-commerce tools. The backend is very friendly and you’ll easily get the most basic elements of the shop configured. The builder will walk you through adding and importing products, customizing the design of the site and setting up your domain. If you’re a beginner, you have nothing to fear about with Shopify. Even if you need a feature that isn’t included with Shopify, you can choose from many third party plugins that integrate with the website builder. Maybe it is somewhat expensive, but considering the features you get, it’s worth it.

IN ALL…

All these website builders are pretty great, but in order to find out which one works best for your business, first, you need to define your needs and goals. Since all of them have different user markets, make sure you know which one is yours before you jump into setting your new site up.

So, in a nutshell: If it’s important for you that your e-commerce page has an awesome template, Squarespace is the one for you. What’s great about it is that its backend is really simple to understand if you’re a web-design beginner. If you’re an intermediate user who wants to have many different tools and customization options at your hand, go for WordPress. Its main benefit is definitely the plugin library. However, if you want to make a great online shop, fast and quick, Shopify is the site to go.

SEO: HOW TO WRITE BLOGS THAT RANK ON PAGE ONE

Did you know that search result in number 1 position on Google gets 33% of search traffic? And on page 1 search engine results resulted in 92% of all traffic, but it’s dropping off by 95% for page 2?

We are going to share with you 5 essential tips to create SEO-friendly blog posts that would give you the key for a better ranking.

1) Choose high volume searched keywords

Google manage over 40,000 search queries a second. So you want to cut through search result mess and beat your competitors, you need to pick correctly your  keywords and phrases that your potential customers are searching. How you customer are going to find your content and website?

We advise you to go check on the social platforms your target audience frequents and see what’s trending. You can also check on Google Trends and see what topics are popular.

2) Naturally integrate keywords throughout your posts

After decided of your list of target keywords, it’s time to write a blog post focused on one of your keywords. With all your team brainstorms about different blog title ideas.

Keep your buyer personas, what you customer likes, their motivations during your research of topic. You should pick a subject that will emotionally resonate with your target customers and their needs.

3) Add some Links to influencers

While writing your blog post, don’t forget to add link to other websites or blog post. The fact that you are linking will show Google that you are doing your research on the subject that you are talking about but also giving your readers additional topics to read about.

The link will also create a backlink for the website and will be see by the search engine. With a little luck, maybe the website, writter or blogger you link will return the favor and might link your website too.

4) Don’t be scared to write longer posts

Even with a decrease of the attention time online from people, we recommended to write longer post. The longer your blog post, the more chance it has to appears on the search engine. Your blog post should be at least 300 words if not more. This length will gives search engines plenty of keywords and text to crawl and helps them understand what your blog is about.

5) Add also internal links

By linking to your other website page or blog post will help search engine to crawl in your website and create a better sitemap. It will also get your audience to discover more than you blog post and see what services/goods you offer/sell.

Internal links will also show your audience that you can be a credible source of informations and will get them curious about your company and what you offer. It will also keep them longer on your website, reduce your bounce rates and increase potentially your conversion.

 Conclusion

To get your blog post to rank at the top of page one, your main focus should be to create content, that will be enjoyed by your customer and loved by the search engines.

When you are optimizing your blog post you have higher chance to be found by potential customer and so increase your conversion rates. And that’s exactly why you started a blog page right?

 

If we think we miss anything or have more questions, add a comment below. If you like it don’t forget to share it !

Unlock your dreams –  The French Keys

HOW TO CHOOSE THE RIGHT MARKETING AGENCY ?

Every business person knows that your product and the time you put into itis absolutely useless if it doesn’t reach the people who need it. And that’s why it is very vital to choose the right advertising agency to ensure that to get the right kind of promotion and sales.

Here are a few important tips on choosing the right marketing agency.

  • Common values

Every marketing agency come with their own goals, philosophy and drive and it is very important to choose one whose values align with yours.They should reflect the same state of hard work, quality, customer satisfaction etcetera that you hold in high value.If you have different views and approach, there will always be dissatisfaction at the end of the day.

  • Reports from last customers

Evaluate the work they have done for other people before you go ahead to enlist them. Was the work favorable and successful? What was the public reaction to it? Did it boost sales? You can also talk to their customers to see how they work, what they charge and so on.

  • Make comparisons

Don’t focus on just one advertising agency at a time. Evaluate a number of them at the same time and get them to make pitches. In this way you can choose the company that gives you the best pitch.

  • Be open to New ideas

Sometimes you will find marketing agencies that have done better research into your target market and have better ideas than you do. Actually such a company is the best because they are not only proactive but they are hardworking and are knowledgeable. Do not always stick to your guns on how you want your product to be managed. Allow yourself to be shown better options and if they are convincing enough go for it.

  • Get the best deal

This point does not mean to should settle for less quality in order to cut cost. It means that before signing a contract, be sure that the marketing agency has all it takes to push your product forward. They should have the right connections with the media, good brand, be versatile, have the right manpower and resources etcetera. Whatever price they give you is not the final option. There should be negotiations that both parties will be comfortable about.

If you are just a small business starting out, you might have to do your own promotion yourself or find a freelance marketing agent. Whatever you do, just make sure your work is thorough and can not only get to your target audience but also elicit the right response.

ADVERTISING VS PR

Most businesses are confused on the difference between advertising and public relations and what functions they each play in boosting their market value, sales and brand. There’s even a small percentage of people who think advertising and publicity are one and the same. However, they are two hugely contrasting concepts that we are going to try and discuss together below.

When a company pays the media to showcase their product and services it is called advertising. It is simply referred to as paid media. Your product or service gets displayed in the paid portion of the newspaper, television or online blog. Publicity on the other hand can be referred to as warned media. This is what the public says about your product and services and it appears in the editorial section of a magazine, blog or newspaper. Usually it is the work of a third party and the public believes this more than the sponsored ads. This is probably because they feel like he reviewer’s opinion is not compromised based on any fee they might have collected from you.

There’s another way to look at this. Usually your business earns good publicity if your brand is strong, consistent and unique. Because a lot of people have realised the power of publicity, they now invest well in public relations management. Your public relations agency basically does the work of making your business newsworthy. They do this by generating publicity or by managing your public image. If there’s good news out there about you, they help to blow your trumpet. They get media houses to cover your events, activities and so on. They set up press conferences, interviews, and so on. They keep you buzzing in the media. The more people hear about you or your business, it makes you something of a household name that people want to identify with.

Your publicity agency also help to manage whatever bad press there is out there about you.For example if you are a cosmetics manufacturing company, and someone sues you for skin damage, it is your PR that will help to redeem your image by flooding the media with ideas of slander or they will help to tilt the light on the good reviews you have been receiving. Or they would set up a charity function where people will see your company giving out money to help the less privileged in the society.

Both advertising and public relations has it’s place in a business and thus they achieve specific functions.

THINGS TO CONSIDER WHEN CREATING A BRAND IDENTITY

Your company’s brand is just as important as the product you are selling because it speaks for you. It tells your target audience about your product. It is a representation of your company’s image and determines how you are therefore perceived. Creating a quality brand for your company takes time and effort and should be done meticulously in order to achieve the best output.

Here are a few important points to consider when creating your brand identity.

  • Legal technicalities

It is important to research vastly to ensure that you are not copying someone else’s brand. This could get you into trouble due to copyright infringements. Secondly when you are done creating a brand that satisfies you, make sure that you register it with the appropriate authorities so that someone does not copy you.

  • Know your market well

What are the group of people that make up your target market? Mothers? Youths? Geriatrics? Adults? Kids? Families? Make sure you research well into your market to ensure that you know what makes them tick. That way you can create a brand or an advert that is tailored to the specific group of people to whom your products or services are meant for.

  • Create a unique logo

I think this point speaks for itself. Your logo should be as uncomplicated and easy to read as possible. Choose simple colors and patterns that people can identify anywhere as being unique to you. If you can’t do this on your own, there are companies and people who specialize in this. They usually will present you with a variety of options to pick from. Then get a few people from your target audience to choose the one that appeals to them the most.

  • Endorsements

If you are lucky or rich enough to get celebrities or top notch companies to endorse your product or market it along with theirs, then you have made a giant stride. This will generate publicity for you and the public will view your product or service as trusted and reliable. If you are just an upcoming company or business, you might not be able to afford this so you might have to think outside the box. You can make an advert with popular cartoon characters but ensure that it is legal to do this.

  • A catchy tagline

Try to come up with an interesting catch phrase or tagline that goes with your product or service. Remember that popular Pepsi advert with Britney Spears, Beyoncé and Pink where they kept repeating: WE WILL, WE WILL ROCK YOU?” Well it was so effective that whenever anyone had that jingle, they just knew it was about Pepsi. So try and come up with something unique, simple and catchy that reflects your product or service.

 

The act of creating a brand can be both interesting and overwhelming but when you get it right, you will feel it in you. Leave no stone unturned. Research well. These are helpful and simple nuggets to get you started.