The competition among restaurants is pretty tough, and you’ll need to work hard if you want to be successful. Any restaurant has the possibility to succeed, but few restaurant owners truly know what they need to do to make their business successful. Here are 10 marketing ideas that will help you improve your business and get attention from more and more customers!
- GET A MARKETING BUDGET
There are certain things you will need to spend your money on to make your business stand out in the world of marketing. These are: branding, website, social media, advertising, content, and events. So have these in mind when calculating your budget.
- DETERMINE YOUR STRATEGY
Every business needs a marketing strategy, and restaurants are no exception. In marketing your restaurant, you will acquaint yourself with your competition, your target customer, brand-building techniques and advertising opportunities.
- DETERMINE YOUR TARGET CLIENTS
Every restaurant attracts a certain group of people, depending on their offer, interior, drink list, etc. Before starting with your marketing plan, you need to get to know your target customers. Research things such as the needs of your customers, their motivation for eating out, etc.
- GET YOUR SOCIAL MEDIA RUNNING AND UPDATED
Social media marketing strategies are definitely a force in today’s world. The restaurants with a strong social presence usually fare better than those that focus only on more traditional marketing strategies. So make sure you create a Facebook page, a Twitter, and an Instagram account, and keep up with activity happening on your social sites. If you are on a restraint budget, you can always get help from automated account manager that will help with your engagement and grow your following.
- FOCUS ON THE VISUAL
Make sure all your websites and social media sites are professionally designed and appealing to the eye. But you’ll also want to pay the same amount of attention to the interior of your restaurant, the design of your menus, etc. Humans are visual creatures and are wired to respond to your visual marketing.
- FOCUS ON WHAT MAKES YOU DIFFERENT
Developing your restaurant’s brand identity is extremely important in its marketing. Your aim is to build a distinctive identity around your target customers. Think about what makes you different (maybe you offer something that other restaurants in your vicinity don’t), and use that to your advantage.
- RUN PROMOTIONAL/HAPPY HOUR OFFERS
Providing promotional offers and happy hours, as well as coupons and discounts for your restaurant, is a sure way to bring new customers running. You can also try advertising your discounts through Living Social or Groupon, and get a ton of exposure in the process.
- GET YOUR PLACE LISTED EVERYWHERE
Make sure your restaurant is featured on all major websites people use for searching new restaurants and their menus. These include Citysearch, CitySquares, DexKnows, Facebook, Google My Business, Foursquare, MapQuest, TripAdvisor, Zomato, and other.
- GET YOUR WEBSITE SEO OPTIMIZED
Because you want your website to be visible in search engine results, hire someone who will build a search engine-friendly website for you.
- GET REVIEWS
Ask your employees to help share your pictures, write reviews, share news, etc. Set up a page on which customers can write their own reviews and help you attract more new guests.