How To Reach Out To Millennials

Millennials, a self-absorbed group with a short attention span and a marketer’s worst nightmare. According to Pew Pew Research, Millennials are those born between 1981-1996 and have led the other groups in adopting the technology. With more than 92% owning smartphones and 85% using social media, they value experience over material possessions.


So, how do you reach out to them?

Be Authentic – Especially in your communication. Millennials are not keen on traditional ads. They prefer to research more about the business and would merely ignore print and tv ads. While their parents focus more on product features and prices, millennials demand more from companies. They will align themselves with purpose-driven businesses.

Social Media – There’s no escaping this. If millennials can’t find you on the social media platforms, they might not take you seriously. 

Before social media, customers had to use the feedback form on the company’s website to communicate with the business and end up waiting for the response, which could take up to 24 hours. That is no longer acceptable. Millennials are not as patient and could give your business a bad review. Having a social media account requires one to develop a digital marketing strategy that is engaging.

Influencers – Most successful brands use influencers to push their new products. It could be costly depending on the campaign, but the return on investment is worthwhile. Advertising with an influencer will not only boost your brand awareness but also connect your brand with your target audience.

Interactive Experience – Does the business provide an interactive experience or appeal to their values? Millennials would love to interact with their favorite brands. There are several ways of doing that. For example, in 2014, Coca Cola ran the  “Share a Coke” campaign which had a significant impact on the point of having its consumers share their experience on all social media platforms. It was a very successful campaign.

Need help to reach out to your customer target? Contact The French Keys for a free audit and quote 🙂


Ever heard of “Content is fire and social media is gasoline” by Jay Baer? For a business to successfully sell on their social media accounts, they must have quality content first. After that, a solid social media strategy.

Compared to traditional methods, social media is more involving. You need to know your audience and turn them into brand advocates. It is all about the customer experience.

What is the focus of your business?

You will also need to define the focus of your business. Is your business focused on business-to-business (B2B) or business-to-customer (B2C). This is very important because it will help you identify which social media platform to choose from.

Know your audience

Knowing your audience and which platform they use could save you a lot of time and money. If you are a B2B business, you will get a better response using LinkedIn than Facebook or Twitter. Depending on your audience’s age or interests, you can easily identify the right platform.

Identify platforms used by your audience

You might not have the time and resources to be on all the social media platforms. One way or another, social media users will discuss your products and services. You just have to conduct an audit to identify the most used platform.


Social media advertising is cheaper but the Return On Investment depends on your content and budget. Most social media platforms use the bidding system, depending on your budget you can customize your Ad to get the most out of it. It is highly recommended for you to have a landing page. This will make the purchase process simple and generate leads for future conversion.

Social media influencers

This is expensive but one of the most effective methods of social media marketing. The influencer’s audience doesn’t need much convincing.

The influencers can either feature in your Ads or have them review or talk about your products.

Encourage Reviews

According to Pew Research Center, 67% of weekly online shoppers read customer reviews before purchasing them.

There are ways to get your customers to review your products and services. You can either ask a customer that has already praised your products and services on the comment section to leave a review or send a follow-up email requesting for it. Don’t expect a customer to do it willingly.

Need help to increase your sales from your website or social media? Contact us now to set up a free consultation.


Succeeding as an entrepreneur is a lot of work, and before you start working on your business, you will have to work on yourself. There are certain traits that will set the successful entrepreneurs apart, so before jumping into the world of entrepreneurship, take some time to build a strong foundation.

First and foremost, work on developing a firmer and more active mindset with a stronger sense of self – because as an entrepreneur, you will be the one who will decide how and in which direction your business will grow. You’ll have to be on your toes all the time.

And while this dynamic environment can bring more challenges and stress, it can also bring greater fulfillment. But, do you want a comfortable and secure job, or do you want to build something bigger?


One of the most important things you will learn as an entrepreneur is that taking risks is one of the essential parts of entrepreneurial life. In order to achieve something big, you have to be ready to do something big in return. Take Elon Musk for example. After selling PayPal for $165 million dollars, he took almost his entire fortune and invested it in SpaceX and Tesla. These two projects could have failed and left him penniless – but this move made him richer than he was before. So, be ready to invest, but of course, calculate your investments well.


If you want to be successful, be ready to roll up your sleeves and do the job others are not willing to do. Make others notice you. You’ll never turn heads if you just sit there and wait for the success to come to you. You have to try, even if it means you’re going to fail sometime. Besides, you know how they say: The faster you fail, the more things you’re able to try.


We all know that doing something without motivation can easily in disaster. So if you’re aiming for success, make sure you have chosen an idea that you’re absolutely committed to. Passion is everything in entrepreneurship. Let your idea become your mission.

However, sometimes, no matter how brilliant the idea is, in reality, it just isn’t effective. Therefore, be prepared to adapt to changes and challenges to make your business and your idea more feasible.


Self-confidence is one of the most crucial entrepreneurial traits. You can’t think your idea is good – you have to know it’s good. You have to exude confidence about what you’re offering in order to convince the customers your idea is worth their time and money.

Of course, being self-confident doesn’t mean you have to rely only on yourself – accepting you can’t do everything on your own is another step to becoming a great entrepreneur – but you do have to realize that you are the only one who can make your idea a reality.

At the French Keys we know what it takes to be an entrepreneur, and know how stressful it can be. We help entrepreneurs in different steps of their project, from consulting to launching your project. Contact us for more info. Contact us for more info.


Instagram has recently announced a new update and with it rolled out a couple of new features. Unlike similar apps, which release updates only from time to time, Instagram has managed to keep its updates often, and it’s obvious it’s not planning to slow down. The substantial amounts of new features that have been coming out for the last few months show that Instagram is trying hard to increase its value and be of better use to all of its users, businesses included.   


This feature will be very familiar to fans of another popular social networking app, Snapchat. Instagram now supports a set of eight filters which add live special effects to your pics. This initial set includes three different kinds of crowns: a gold crown, butterfly crown, and ice crown; live animal features (including a cute koala filter, as well as a bunny filter and giant purple feathers of a peacock); nerd glasses; and a makeup filter. Filters are activated by opening the camera and choosing a new face icon at the bottom right of the screen. Unlike some of Snapchat’s filters, these new Instagram filters are less aggressive and only subtly augment your face, which makes them feel more artsy and mature.


Very recently, Instagram has rolled out this new feature to various beauty, jewelry, and apparel brands. It functions very much like tagging a photo, only in this case, you’re tagging it with your product information. These posts feature a new “Shoppable” icon in the bottom corner of the picture, which is meant to prompt the users to “Tap to See Products”. After they’ve clicked on the tag, users will be able to see basic price and name information. By tapping that information bubble, they’ll be taken to another, more detailed description, with a “Shop Now” button. This will, further on, take them to the brand’s site, where they can make their purchase. So thanks to Shoppable Instagram, users can now make purchases from within the app more easily – although, as mentioned above, this option is, for now, available to only certain brands.


This feature is the least interesting to Instagram users (or should we say, not interesting at all) because it makes your posts not appear in the hashtag feed. So how do you know Shadowban is in action? Simple, when you notice your hashtags are being ‘un-discoverable’. You can still use them, but they will only show up in feeds of your current follower. This can be an issue because not as many people will be able to see your posts, so your likes and comments can seriously diminish in number. Now, is it your fault you got Shadowbanned? Below are the reasons which might cause this problem, so if you want to avoid Shadowban, make sure none of these are true for you.

  1.   Using bots and buying followers
  2.   Using the same hashtags over and over again
  3.   Sudden follow and unfollow sprees
  4.   ‘Broken Hashtags’

Instagram is very well aware of the issues Shadowban is causing and is prompting users to focus on creating quality content. Here is an article on how to fix it if you are a victim of shadowban

Comment on this article if you have any questions!

How to Choose the Right Social Media Influencer

Choosing the right social media influencer has become increasingly important in marketing nowadays. Modern customers have become more demanding and pride themselves in being able to easily see through the traditional ways of advertising. As soon as they suspect you’re trying to sell them something, they won’t even stay on the site, let alone click on your ad and check out what you have to offer.

            So how can social media influencers help you? Who even are they? The social media influencers are bloggers and other active members of social media, who use the Internet as a means of communicating and exchanging experiences with others. They talk. They share, and they give ideas. The questions you want to ask yourself is who the right person for sharing your idea is and how well they can do this. This article will give you six guidelines which will help you find the answers to these questions.


            #1. Check if the influencer’s content relates to the message you want to put across.  

Research is an important part of choosing your future influencer. Read their blog, read their social network account, really learn what they’re writing about and what their true attitude is. Decide if they’re the person who will convincingly share your message. See into what kind of audience they attract, and decide whether this is the kind of audience you want to be selling your goods or services to.


            #2. Check how active the influencer’s audience is.

Do they read this blog often? Do they discuss about what they read? Do they leave comments? These are all indicators of their interest. The more interested the audience is on the topic, the more likely they will spread the information you want to be spread.


            #3. Don’t look for an influencer with a huge reach, but one for good engagement

Just because this person gets a lot of visits each day doesn’t mean any of these visitors will be attracted to what you’re offering. The person you need to look for is the one who is respected in their target market, a person with a particular interest. Also, these lesser-known influencers might be more interested in working with you, because, who knows, you might be the one who will push them towards greater success.  Do not only focus on the number of followers but on the engagement rates, fake followers are so easy to buy but engagement isn’t. The trick is to make sure your influencer have at least 10% engagement compared to their number of followers. For example, if an influencer at 10k Followers, his picture should have 1000 likes+comment combined (900 likes and 100 comments for example)


            #4. Don’t overdo the sponsored content.

As it’s been said earlier, today’s audience doesn’t like to have something explicitly shoved down their throats when it comes to marketing. They will more likely read personal stories which mention the authentic use of a product or service because this they can relate to easier than the ads which tell them to buy something just because.


            #5. Respect the influencer’s creativity and their judgment.

Give your future influencer certain space in developing your campaign. If they are successful in attracting a certain kind of audience, they obviously know what they’re doing. Don’t interfere too much. Give them basic guidelines and explain the message you want them to put across for you. Show them you trust them. You can only profit from the respect you show them.


SEO for Newbies

SEO is a term you probably hear being tossed around a lot if you’re someone who’s trying to sell their content on the Internet. For newbies this whole process probably sounds like science fiction – I need to do what in order to what? Sure, it might sound complicated at first, but once you get the hang of it, you’ll understand SEO like a pro in no time!

So what is SEO? What does it even mean? SEO is actually an abbreviation which stands for Search Engine Optimization. In simple terms, it means getting your website found in search engines. You are probably aware that this is the way most people find sites, and because of this, it’s very important to optimize your website for search engines if you want to attract new readers, and finally customers.

Now, how can you do that? First and foremost, you have to know your keywords. Sounds easy, right? It’s not exactly complicated, but don’t be fooled. There’s still a lot of thought included in choosing just the right keywords for your website. Surely you know that on the Internet, competition is pretty strong. This is why you need to choose specific keywords or keyword phrases, those that will take the searcher to your site, not someone else’s. Pay special attention to this step if your business area is a popular one. If you are unsure how to choose your keywords, think about how people might look for what you are offering. So for example, if you have an online store which sells shoes, you don’t want to use shoe store as a keyword because it’s too general. People are more likely to search 9-inch pumps price. Google’s auto suggests can also help you get the list of what people are searching for. When you’ve decided on your keywords, don’t forget to write original and interesting content, and use your keywords throughout it.

Apart from choosing the right keywords, you also need to pay attention to your domain name. Make sure the customers can get a pretty good picture of what you’re selling from its name. Don’t try to be too witty coming up with a name, because customers will more likely click on your link if it contains a word that captures their interest. By this, I mean that if you’re selling shoes, make sure to include the word shoes in your domain name.

There’s more to SEO-ing as you dig deeper into it, but all of the methods come down to making your website more approachable and more easily findable. Not only does optimizing your website for search engine improve the possibility of it being more visited, but it also improves its quality by making it possible for people to use its contents more easily and more effectively.

This is only the first step to SEO, there is much more work needed to be able to rank out your competitor.. follow us and we will explain it to you in our next post!




Marketing, specifically digital marketing, plays a crucial role in a business success.  

Most of the time, businesses that are growing fast can’t keep up with daily Facebook and other social media postings, or they are so far behind that they might not even know what Facebook is.  Either way, businesses today needs online marketing to stay busy and competitive.

Some companies choose to hire marketing employees in-house while others opt for freelance or part-time help, while others, still, choose to retain a marketing agency to own the entire marketing process, including website development, social media, search engine optimization, graphic design, branding, and more..

Here are the pros and cons of Marketing Agency VS Marketing contractor VS Marketing team in House.

Marketing Agency:


  • Experience Creating and Executing Marketing Strategies.  How are your marketing efforts contributing to website traffic, leads and customers? If you can’t answer that question, let a marketing agency answer it for you.
  • Cost Savings: Hiring a Marketing Agency Saves Costs. Average monthly marketing spends on agency work typically start at $2000 to $5,000 a month, depending on the scope of services. If you take those numbers over 12 months and you’re looking at a $24,000 to $60,000 yearly. Just ONE mid-career graphic designer can cost $53,000 a year. A marketing manager averages a $70,000 salary (before benefits). So, would you rather spend $126,000 for two people or $60,000 for an entire company? Hiring an agency makes pretty clear sense if you ask me.
  • Agencies Help Your Company Grow to Scale. When the economy tightens, companies tend to cut costs. Marketing is often the first to go because they are seen as a “discretionary” expense. And when times are good, marketing often gets more funding. It’s contractarian to the objective of the CEO responsibilities. But reducing and expanding the marketing budget is expensive. In the short-term, reducing or canceling marketing activities incurs a cost. In the long-term, costs associated with attrition, staffing and erosion of knowledge base are more expensive. Under a traditional in-house operation, the only way you can increase the output of your marketing team is to hire more employees. Agencies already have cross-functional professionals on the core team that has been senior management with some of the top agencies, design firms or companies in the world.
  • Outside Help Means an Outside Perspective. One of the scariest things a business can say is, “We’ve always done it that way.” That phrase leads to surefire stagnation if not complete decay. Whether it’s adopting social media as a viable strategy or rewriting website copy, having someone not so ingrained in your day-to-day can provide a fresh perspective.
  • Marketing Agencies Know the Latest Technologies. The agencies’ jobs are to stay abreast of the next big things, be they mobile apps, social networks, or distribution channels. Just two years ago, who would have thought that a disappearing photo-sharing network would be the next big thing in business (Snapchat, obviously). How will you know about the greatest app since sliced bread if you’re knee deep in payroll, taxes, human resources, and distribution activities? Hire a marketing agency.
  • Agencies Provide You a Dedicated Team. Most agencies will provide you a specialized, dedicated team of two or three whose sole job is to manage your project. Having a “go-to” helps ensure timelines, expectations, and the like.

The question, then, isn’t if you can afford an experienced marketing agency, but rather how much are you costing yourself in time, money and lost opportunity by trying to do this in-house. So why should you hire a marketing agency?


  • It’s typically harder to get out of an agency agreement opposed to an agreement with an independent contractor. Many agencies like to lock you in for a 12-month agreement since that’s when they typically start producing inbound marketing results. Many agencies I know also like to front-load the work (setup, development, content creation) and spread the payments out over 12-months, therefore, they really won’t let you cancel your agreement.  At The French Keys we offer flexible contracts of 3 months, 6 months or 12 months
  • For an agency to be successful, the company still has to have someone that dedicates part of their time working with them to ensure alignment to the organization’s goals, especially in the beginning of the relationship during a very common discovery and audit period. As the relationship with the agency matures, they’ll still need 10 hours or so of your week. This could be said for working with an independent marketing contractor and internal marketing team as well. At The French Keys we send you a weekly listing of things needed from you, to save you time.
  • A common complaint of agencies is that they can be slow to respond and get things done, a client will request a website change, a revision, or for an email to be sent and have to wait a week for a response. At The French Keys we answer our email within 12 hours on a weekday and 24 hours on weekends. We also can execute any request within 24 hours. We want to be available and responsive for our client’s satisfaction.

Marketing Contractor


  • Independent contractors have a wealth of knowledge. Many of them have left successful careers to start their own one-person operation and have a lot of talent.
  • Really good independent contractors provide a very personal level of service that many of their clients value. They become their trusted advisor that provides them with unique perspectives, challenges them, helps them avoid missed opportunities or potential disasters, and educated them. Great independent contractors get invited to help their clients make significant business decisions.
  • Independent contractors are not treated as employees, therefore, they are not subject to payroll taxes and state and federal employment laws, which is a benefit over hiring an internal team but not over hiring an agency.
  • It’s typically easy to get out of an independent contractor agreement if need be.


  • An independent contractor can be limited in their ability to provide a full array of service offerings. For example, they may have great ideas and a vision for how to help you reach your marketing objectives, but they may lack the technical expertise to execute it. This may cause you to need multiple independent contractors (strategists, content creators, designers, developers) to really get the job done.
  • Independent contractors are limited by their own capacities. Should they be unable to work for a period of time or other agreements they’ve made demand their time, it may slow down the progress of reaching your marketing objectives.
  • You may think that hiring an independent contractor is your least expensive option, but that’s often not the case. Someone that has a high-level of expertise that you need could run you around $100 / hour. If they’re providing you with 15 hours of service a week, that’s around $6000 / month which is more than a typical agency would cost you. And unfortunately, some of that time will go to activities that probably don’t warrant $100 / hour.


Internal Marketing Teams


  • Mindshare. You would assume that your own employees are 100% focused on helping you achieve your organizational goals, you know, when they’re not texting, on Instagram, on vacation, building their portfolio or freelancing.
  • Speed of getting things done. When you have a team of marketing employees 100% dedicated to working on your company’s marketing, things will get done faster, or at least, you assume that it will. This obviously depends on you having the right hires that are focused on your success.


  • Like the independent contractor, you typically have to make several hires to have all of the skills needed to run a complete marketing program. One director-level hire that has the knowledge and experience to strategically lead your internal marketing team will cost you at least $80,000 / year (depending on your market), plus taxes and benefits. And it’s likely they will need an assistant to perform the activities that they either don’t specialize in or want to do, like social media and content creation. That’ll run you at least another $35,000 / year,  plus taxes and benefits. And even with two people, it’s still not likely that you’ll have all the skills you need to run the entire program and may still look to outsource design and development work to an independent contractor or an agency. All in, this is clearly your most expensive option.
  • You take on the responsibility of having employees which mean employee issues. These typically include employees going on leave (or quitting), maintaining accurate job descriptions, performance reviews, requests for promotions and time off, HR resource costs, benefit planning, workspace and equipment costs and need for space, reimbursements, and so on and so on and so on, adding costs to your already most expensive option.
  • It takes much longer to find and hire the right people than it does to startup with an independent marketing contractor or marketing agency. Recruiting may take 2 weeks. Then running interviews will take another two weeks. Then you have to make a job offer and hope they accept, if they do, they need to give notice to their other job which takes 2-4 weeks. Then they need to get acclimated to your organization which takes another 2-4 weeks, and here you are 8 weeks (conservatively) into the process and you haven’t even done anything yet. An agency or an independent contractor can get started within a week or two. By week 8, they’ll probably already have your plan for the year completed and will have started executing on that plan.
  • Of the three options, having to make a change is the hardest when dealing with an internal team. If there are performance issues, this means that instead of requesting that work stop for a period of time or stating that “the project has ended,” you actually have to fire people. And if you make hiring mistakes, it takes a lot more time, effort, and resources to make a change.

The Approach in our Agency:

By actively seeking feedback from our clients and listening to what prospects want and value during the sales process, we’ve made some fundamental decisions about how we want to position our agency into something that makes us truly unique for our clients. I share these with you below.

Ensuring that our clients don’t feel locked into long-term agreements.To ensure that we retain our clients, we simply have to do a good job. That means setting and agreeing on clear expectations in no uncertain terms before the work starts, and consistently delivering on those expectations month after month. We believe if we do a good job, our clients will want to continue with their program, spend more money with us, and refer their peers to us because they’re seeing the value. If we’re not doing a good job helping our clients, it’s against everything we stand for and we should get fired. Being a buyer of services myself, that’s what I want for my company.

Implementing a collaborative approach. Unlike many other inbound marketing agencies that really want to run your program for you with minimum involvement from the client (and there is definitely a place for this), we strive to be a lot more consultative and collaborative. We set up regular communication with clients and spend the time to educate them on what they should and COULD be doing based on our understanding. We want our clients to see us and indispensable and as one of their most trusted advisors.

Providing a high-level of knowledge and expertise in our service offering. To provide the benefits that you would receive with an independent contractor, we made a conscious effort to add that level of knowledge and expertise to our service offering.

Maintaining speed of response and getting things done. One of the things I can say IMPACT has always done right was our remarkable responsiveness and speed of completing activities. Responsiveness is one of the things our clients value the most about us. I’m not completely sure why agencies have this bad reputation or haven’t been able to make this a priority.

Providing tactical skills, capabilities, and expertise. Our clients have always valued our tactical expertise. This includes, but is not limited to, our content creation abilities, our strong grasp of social media and marketing software platforms, our creative and design skills, our front-end development capabilities. This is an area we’ve always been strong in and continue to improve.


Trust Us to let your brand Shine


  • The French Keys team  xoxo