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How To Reach Out To Millennials

Millennials, a self-absorbed group with a short attention span and a marketer’s worst nightmare. According to Pew Pew Research, Millennials are those born between 1981-1996 and have led the other groups in adopting the technology. With more than 92% owning smartphones and 85% using social media, they value experience over material possessions.

 

So, how do you reach out to them?

Be Authentic – Especially in your communication. Millennials are not keen on traditional ads. They prefer to research more about the business and would merely ignore print and tv ads. While their parents focus more on product features and prices, millennials demand more from companies. They will align themselves with purpose-driven businesses.

Social Media – There’s no escaping this. If millennials can’t find you on the social media platforms, they might not take you seriously. 

Before social media, customers had to use the feedback form on the company’s website to communicate with the business and end up waiting for the response, which could take up to 24 hours. That is no longer acceptable. Millennials are not as patient and could give your business a bad review. Having a social media account requires one to develop a digital marketing strategy that is engaging.

Influencers – Most successful brands use influencers to push their new products. It could be costly depending on the campaign, but the return on investment is worthwhile. Advertising with an influencer will not only boost your brand awareness but also connect your brand with your target audience.

Interactive Experience – Does the business provide an interactive experience or appeal to their values? Millennials would love to interact with their favorite brands. There are several ways of doing that. For example, in 2014, Coca Cola ran the  “Share a Coke” campaign which had a significant impact on the point of having its consumers share their experience on all social media platforms. It was a very successful campaign.

Need help to reach out to your customer target? Contact The French Keys for a free audit and quote 🙂

TIPS TO GET SALES FROM YOUR SOCIAL MEDIAS

Ever heard of “Content is fire and social media is gasoline” by Jay Baer? For a business to successfully sell on their social media accounts, they must have quality content first. After that, a solid social media strategy.

Compared to traditional methods, social media is more involving. You need to know your audience and turn them into brand advocates. It is all about the customer experience.

What is the focus of your business?

You will also need to define the focus of your business. Is your business focused on business-to-business (B2B) or business-to-customer (B2C). This is very important because it will help you identify which social media platform to choose from.

Know your audience

Knowing your audience and which platform they use could save you a lot of time and money. If you are a B2B business, you will get a better response using LinkedIn than Facebook or Twitter. Depending on your audience’s age or interests, you can easily identify the right platform.

Identify platforms used by your audience

You might not have the time and resources to be on all the social media platforms. One way or another, social media users will discuss your products and services. You just have to conduct an audit to identify the most used platform.

Advertising

Social media advertising is cheaper but the Return On Investment depends on your content and budget. Most social media platforms use the bidding system, depending on your budget you can customize your Ad to get the most out of it. It is highly recommended for you to have a landing page. This will make the purchase process simple and generate leads for future conversion.

Social media influencers

This is expensive but one of the most effective methods of social media marketing. The influencer’s audience doesn’t need much convincing.

The influencers can either feature in your Ads or have them review or talk about your products.

Encourage Reviews

According to Pew Research Center, 67% of weekly online shoppers read customer reviews before purchasing them.

There are ways to get your customers to review your products and services. You can either ask a customer that has already praised your products and services on the comment section to leave a review or send a follow-up email requesting for it. Don’t expect a customer to do it willingly.

Need help to increase your sales from your website or social media? Contact us now to set up a free consultation.

CRYPTOCURRENCIES FOR BUSINESS: THE RISKS AND BENEFITS

If you’re a business owner and are looking for ways to improve your bottom line, maybe you’ll want to think about accepting cryptocurrencies as a form of payment from your clients and customers. Cryptocurrencies are getting recognized more and more as a legal form of payment, and are something that should definitely be considered if you want to stay up-to-date with new technology and new forms of payment that have the potential to increase your bottom line profits.

So what are the benefits of using cryptocurrencies in your business?

  1. LOWER TRANSACTION FEES

One of the reasons why cryptocurrencies are becoming increasingly popular with businesses is that cryptocurrencies have lower transaction fees. Unlike credit card and debit card payments which would usually charge about 3-5% for each purchase, cryptocurrencies offer lower fees that reach maximum of about 1% of the purchase price.

  1. NO CHARGE BACK FEES

Because all sales done with cryptocurrencies are final, as cryptocurrencies act basically as cash, there are zero chargebacks. Chargeback rates under 1% are typical, but even rates this low can significantly increase your rates when dealing with credit card companies. Accepting cryptocurrencies means one less thing to worry about.

  1. NEW CUSTOMERS

Due to the quick development of new technology, more and more people are using digital or mobile wallets, and since paying through those services is quicker, easier, and safer, people are increasingly gravitating to this new forms of payment. By accepting cryptocurrencies, you’ll be attracting more new-generation customers that are slowly taking over the market.

  1. TIGHTER SECURITY

Using a credit card to purchase something is the preferred method of payment for many people because you don’t have to bother with the amount of cash you have in your wallet. However, every time we purchase something, we’re revealing personal information that can be hacked by cyber thieves. With cryptocurrencies, there is no customer information to steal which makes both you, a business owner, and your customers less susceptible to fraud.

  1. MARKET YOUR BUSINESS ACROSS THE WORLD

Many businesses limit themselves to their native country because the costs of doing business in multiple currencies is restrictive. However, cryptocurrencies do not know these barriers because cryptocurrencies such as Bitcoin, Dash, Ethereum, and LiteCoin offer fast transaction and are easily converted into the local money.

Obviously, there are many benefits to using cryptocurrencies in your business, but there is also one major risk if you decide to accept this form of payment. Cryptocurrencies have a tendency to have volatile price fluctuation. In other words, the price of various currencies (such as Bitcoin or LiteCoin) can change significantly from one day to another. However, potential losses can be prevented by using various programs or apps that will calculate the price of the coin at the time you accepted the payment and convert it into your local currency right away, depositing it into your local business bank account. So basically, even this volatility doesn’t have to present a problem if you approach working with cryptocurrencies with the right means and knowledge.

How to Make Instagram Stories like A Pro

Catching glimpses of someone’s life is very much possible nowadays. And it does not matter whether you are friends or not. Not even the distance between you matters! As long as you follow that person on Instagram or they follow you, then you can see these glimpses of their life.

They are famously referred to as Instagram stories.

But what are Instagram stories, in detail, and how can you make yours like a pro? Well, wonder no more because we have got your back.

Meaning of Instagram Stories  

These are stories, in form of pictures and videos that one can share on their Instagram account for their followers to see. As long as you follow someone, you are able to see the glimpses of their lives that they share. These stories only last for a day and are just a few seconds long.

How to Make Your Story Like A Pro

It all lies in the editing and the quality of the pictures or videos you want to share. For starters, you can share a picture or video that is already in your gallery or you can take one through the Apps’ camera. The Live option allows you to broadcast live. Normal option is for capturing normal pictures and videos if you hold down the capture button.

 

With the Superzoom option, you can record a video and even zoom up-close with sound effects. Boomerang option allows you to capture 3-seconds long looping GIFs while Stop Motion option puts together different still images into one video. To film a video in reverse, the Rewind Lens will work.

 

On the upper-right corner, there is a smiling sticker icon. Use this to get stickers that can jazz up your pictures and videos. You can change the position and size of the stickers. Do not forget to customize it with Hashtags, location, selfie stickers, and poll. The pen icon allows you to add texts and even symbols in various colors and font sizes. A background color can also be added, giving you an option to pick one that resonates with your story.

 

Keep your Instagram stories posts captivating and engaging for your followers with the above effects. Do not shy away from exploring all these options because they are the secret to great Instagram stories.    

 

MARKETING TIPS FOR RESTAURANT OWNERS

The competition among restaurants is pretty tough, and you’ll need to work hard if you want to be successful. Any restaurant has the possibility to succeed, but few restaurant owners truly know what they need to do to make their business successful. Here are 10 marketing ideas that will help you improve your business and get attention from more and more customers!

  1. GET A MARKETING BUDGET

There are certain things you will need to spend your money on to make your business stand out in the world of marketing. These are: branding, website, social media, advertising, content, and events. So have these in mind when calculating your budget.

  1. DETERMINE YOUR STRATEGY

Every business needs a marketing strategy, and restaurants are no exception. In marketing your restaurant, you will acquaint yourself with your competition, your target customer, brand-building techniques and advertising opportunities.

  1. DETERMINE YOUR TARGET CLIENTS

Every restaurant attracts a certain group of people, depending on their offer, interior, drink list, etc. Before starting with your marketing plan, you need to get to know your target customers. Research things such as the needs of your customers, their motivation for eating out, etc.

  1. GET YOUR SOCIAL MEDIA RUNNING AND UPDATED

Social media marketing strategies are definitely a force in today’s world. The restaurants with a strong social presence usually fare better than those that focus only on more traditional marketing strategies. So make sure you create a Facebook page, a Twitter, and an Instagram account, and keep up with activity happening on your social sites. If you are on a restraint budget, you can always get help from automated account manager that will help with your engagement and grow your following.

  1. FOCUS ON THE VISUAL

Make sure all your websites and social media sites are professionally designed and appealing to the eye. But you’ll also want to pay the same amount of attention to the interior of your restaurant, the design of your menus, etc. Humans are visual creatures and are wired to respond to your visual marketing.

  1. FOCUS ON WHAT MAKES YOU DIFFERENT

Developing your restaurant’s brand identity is extremely important in its marketing. Your aim is to build a distinctive identity around your target customers. Think about what makes you different (maybe you offer something that other restaurants in your vicinity don’t), and use that to your advantage.

  1. RUN PROMOTIONAL/HAPPY HOUR OFFERS

Providing promotional offers and happy hours, as well as coupons and discounts for your restaurant, is a sure way to bring new customers running. You can also try advertising your discounts through Living Social or Groupon, and get a ton of exposure in the process.

  1. GET YOUR PLACE LISTED EVERYWHERE

Make sure your restaurant is featured on all major websites people use for searching new restaurants and their menus. These include Citysearch, CitySquares, DexKnows, Facebook, Google My Business, Foursquare, MapQuest, TripAdvisor, Zomato, and other.

  1. GET YOUR WEBSITE SEO OPTIMIZED

Because you want your website to be visible in search engine results, hire someone who will build a search engine-friendly website for you.

  1. GET REVIEWS

Ask your employees to help share your pictures, write reviews, share news, etc. Set up a page on which customers can write their own reviews and help you attract more new guests.

 

WHY MARIJUANA-RELATED BUSINESSES NEED TO INVEST IN MARKETING IN 2018

Effective marketing and advertising are indispensable to the success of any new business, and if you’re starting a marijuana-related business, investing in your marketing this year is a particularly smart idea.

1 WEED IS NOW LEGAL IN CALIFORNIA

The nation’s most populous state, California, finally legalized marijuana this year, after two decades of waiting after the state first allowed marijuana for medical use. Weed is now legal for adults 21 and older, and individuals are allowed to grow up to six plants and possess one ounce of the drug tops. People are thrilled with the new recreational marijuana laws and if you’re one of the entrepreneurs thinking about starting a marijuana-related business (or have already started with one), you have to be aware that by just a little bit of marketing you can attract a lot of new customers that are already out there, keeping their eyes out for new offers.  

 

  1. THE NUMBER OF DISPENSARIES IS INCREASING

Dispensaries are, due to the fact that the possibility of running a pot business has only recently become an opportunity, still pretty scarce, but they are increasing with each passing day, so this is your time to strike – set the foundations of your business and be one of the first good ones. Because the legal pot business is still in development, you have numerous options when it comes to your marketing. All you need is a budget, a little bit of time, and a little bit of creativity.

 

  1. NOT MANY BUSINESSES INVEST IN THEIR MARKETING

Because marijuana is still illegal at the federal level, laws regulating marijuana marketing can get tricky, which is one of the reasons why businesses shy away from investing in their marketing. Another issue is that marijuana users are still pretty stigmatized in the modern society (although the fact is there are many of them). But don’t let this stop you. Rather, consider it your advantage. Not many businesses do it, leaving a greater portion of the new customers to you. Take a more sophisticated approach to your marketing and be among the first ones who will reshape the public’s perception of marijuana and marijuana users.

  1. SPEND LESS ON ADS BECAUSE OF THE LACK OF COMPETITION

Because you will be among the first marijuana-related businesses, you won’t have to spend as much on ads and marketing because you won’t have to try as hard as some of the future businesses to establish your place in the industry. This is exactly why it’s important to start investing in your marketing now and create a brand for yourself when the competition is still rather meek.  

 

  1. ORGANIC SEO

When it comes to marketing your business, Internet marketing is a must. So be aggressive with organic search engine optimization methods. Organic SEO refers to the methods used to obtain a high ranking on a search engine results in unpaid, algorithm-driven results. These methods include boosting keywords, writing high-quality content, backlinking, etc. By using these methods, you can help spread the word about your business – organic SEO will make your site grow as a living organism, and it will adapt over time to your readers’ desires and needs, making it more attractive to new readers/future customers.

CREATE A WEBSITE: TO DO LIST OF WHAT YOU NEED

If you’re starting a business and are planning on creating a website that will help you promote it, there are a few things you should know. First off, in order to create a good website, you should understand what you want. That means you should know who your online customers will be, what they are interested in, and what they will expect from your website. Second, you should be aware that this process will take some time and money, and in order to make it really good, you should never cut corners. Third, be aware that your site will need constant attention and maintenance, and in order for it to be really successful, you will need a team of web designers. And last but not least, you get what you pay for – so you’ll want to treat your web team as professionals and pay them accordingly.

Now, after you have all of this in place, you can start thinking about the actual website. Below are a few guidelines that will help you do that.

To start a website, you need 9 of these things:

  1. Domain Name

It’s a first thing you will need. It’s your digital address that customers will use to get connected to your website. Prices will vary depending on the provider. Choose the one which will work best for you.

  1. Business Email Address

To build trust and gain credibility on the Internet, having a business email address is definitely among the most important things. When people see businesses using free email accounts for their business website, it makes them question their trustworthiness.

  1. Website Building Software

Depending on your skills level and what features you wish to have on your website, there is a variety of website builder software available on the Internet. Some of the more popular web builders include WordPress, Weebly, Squarespace, and Wix.

  1. Website Hosting

A host is the storage unit where your website content is kept online. The type of hosting depends on the number of your visitors. The price of hosting will change accordingly.

  1. Website Template Design

A website template is a pre-made website design that will allow you to have a website that will look professional without you having to hire a website designer. If you’re starting your first website, this is an easier, quicker and more economical way to create your website design.

  1. Logo Design

Having a logo is a great way for you to create a brand for your website. You can either hire a graphic designer or use a logo generator and create your logo in a minute.

  1. High-Quality Images for Website

If you want your website to look professional, avoid using images of low quality or those you find on Google Images. You need unique and high-quality graphics.

  1. Image Editors

If you can’t afford to hire a good graphic designer, an image editor will be very useful – so you can crop, rotate or resize your images in a blink of an eye.

  1. Google Analytics

If you’re serious about your website and want to grow the number of your visitors, you need Google Analytics. It’s a tool that will help you understand how visitors are interacting with your website and what they visit the most. The data will help you understand what you need to fix in order to gain more popularity.

We can also do it for you =)

 

WHY A MARKETING STRATEGY CAN FAIL AND HOW TO AVOID IT?

Marketing strategy is an important part of the marketing planning process, and because its main goal is to increase sales and achieve a sustainable competitive advantage, you want to do it right. A well-crafted strategic plan can help you identify the best opportunities, the tools your company can effectively use to fight competition, save your company’s time and money, serve as a foundation for your communication campaigns, and create consumer preference for the brand.

However, creating a successful marketing strategy can be a real challenge, especially for new entrepreneurs, as it can fail for many reasons. We have made a list of the things you will want to avoid if you want your marketing strategy to succeed.

  1. BAD MARKET RESEARCH

Often times we make errors while interpreting customer feedback or data from surveys and focus groups. It’s our tendency to interpret the data in a way that coincides with what we believe the results should be. The main mistake in market research is not looking for other ways of viewing the data. So while doing market research, make sure you look for alternate ways of interpreting the information and consult your team or company when you analyze the data. Some of them might notice a flaw that you missed, and save you a lot of money and time in the long run.

  1. BAD COMPETITOR ANALYSIS

While coming up with a marketing strategy, it’s important to do an assessment of the strengths and weaknesses of your current and potential competitors. This analysis will provide you with both an offensive and defensive strategic context to identify opportunities and strengths. So what you want to do first is find out who your competitors are. Then, gather information about them that you need for your analysis. After you’ve gathered all the important information, study it and ask yourself how you are going to compete with your competition and pay attention to what they are doing wrong. If you don’t do your competitor analysis smartly, you will end up with goods or services that won’t really sell, as there might already exist something better in the market.

  1. USING ONLY ONE MARKETING CHANNEL

People have a tendency while working on their marketing strategy, to focus only on one marketing channel for many reasons. Sometimes it seems impractical to manage all channels, and you’ll definitely need to prioritize resources on the channels which will give the best returns. But don’t let this turn into putting everything into one channel that seems the most prospective. Social media marketing may seem as the easiest channel through which to reach large audiences, but don’t forget there’s also display advertising, email marketing, and affiliate marketing, all of which can help you attract customers.  

So in a nutshell, if you don’t want your marketing strategy to fail, make sure you do your research, pay attention to what your competitors are doing, and cover and target all marketing aspects – pay special attention to SEO, social media marketing, content creation, and other popular means through which you can market your goods or services digitally.