Millennials, a self-absorbed group with a short attention span and a marketer’s worst nightmare. According to Pew Pew Research, Millennials are those born between 1981-1996 and have led the other groups in adopting the technology. With more than 92% owning smartphones and 85% using social media, they value experience over material possessions.
So, how do you reach out to them?
Be Authentic – Especially in your communication. Millennials are not keen on traditional ads. They prefer to research more about the business and would merely ignore print and tv ads. While their parents focus more on product features and prices, millennials demand more from companies. They will align themselves with purpose-driven businesses.
Social Media – There’s no escaping this. If millennials can’t find you on the social media platforms, they might not take you seriously.
Before social media, customers had to use the feedback form on the company’s website to communicate with the business and end up waiting for the response, which could take up to 24 hours. That is no longer acceptable. Millennials are not as patient and could give your business a bad review. Having a social media account requires one to develop a digital marketing strategy that is engaging.
Influencers – Most successful brands use influencers to push their new products. It could be costly depending on the campaign, but the return on investment is worthwhile. Advertising with an influencer will not only boost your brand awareness but also connect your brand with your target audience.
Interactive Experience – Does the business provide an interactive experience or appeal to their values? Millennials would love to interact with their favorite brands. There are several ways of doing that. For example, in 2014, Coca Cola ran the “Share a Coke” campaign which had a significant impact on the point of having its consumers share their experience on all social media platforms. It was a very successful campaign.
Need help to reach out to your customer target? Contact The French Keys for a free audit and quote 🙂