Ever heard of “Content is fire and social media is gasoline” by Jay Baer? For a business to successfully sell on their social media accounts, they must have quality content first. After that, a solid social media strategy.
Compared to traditional methods, social media is more involving. You need to know your audience and turn them into brand advocates. It is all about the customer experience.
What is the focus of your business?
You will also need to define the focus of your business. Is your business focused on business-to-business (B2B) or business-to-customer (B2C). This is very important because it will help you identify which social media platform to choose from.
Know your audience
Knowing your audience and which platform they use could save you a lot of time and money. If you are a B2B business, you will get a better response using LinkedIn than Facebook or Twitter. Depending on your audience’s age or interests, you can easily identify the right platform.
Identify platforms used by your audience
You might not have the time and resources to be on all the social media platforms. One way or another, social media users will discuss your products and services. You just have to conduct an audit to identify the most used platform.
Social media advertising is cheaper but the Return On Investment depends on your content and budget. Most social media platforms use the bidding system, depending on your budget you can customize your Ad to get the most out of it. It is highly recommended for you to have a landing page. This will make the purchase process simple and generate leads for future conversion.
Social media influencers
This is expensive but one of the most effective methods of social media marketing. The influencer’s audience doesn’t need much convincing.
The influencers can either feature in your Ads or have them review or talk about your products.
According to Pew Research Center, 67% of weekly online shoppers read customer reviews before purchasing them.
There are ways to get your customers to review your products and services. You can either ask a customer that has already praised your products and services on the comment section to leave a review or send a follow-up email requesting for it. Don’t expect a customer to do it willingly.
Need help to increase your sales from your website or social media? Contact us now to set up a free consultation.